Case Studies

Founded in 1742, Whitbread has grown from a regional brewer into one of the UK’s biggest hospitality firms. The group manages hotels, restaurants and leisure clubs. Brands include Premier Travel Inn, Brewers Fayre, Beefeater, Costa. Premier Inn UK hotel sales growth is driven by the strategy to win market share through investment in new hotels and extensions. The success of this growth is through the use of a highly complex supply chain involving direct and indirect contractors. The Aspen Global...